OKCARGO

UX, UI, Visual Design & Visual Identity

Design from scratch of the entire digital platform and dashboard, as well as the app and also the design of the visual identity for OkCargo, a digital platform for the transport of full load goods.
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Diseño desde 0 de toda la plataforma digital y dashboard, así como de la app y también el diseño de la identidad visual para OkCargo, plataforma digital para el transporte de mercancías de carga completa.

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CREADOOR

UX, UI & Visual Design

Design from scratch of the online platform Creadoor, with the objective of creating online brands of different typologies and connecting with local content creators, such as photographers, videographers and other visible content providers to create quality content marketing for social channels.
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Diseño desde 0 de la plataforma online Creadoor, con el objetivo de crear marcas en línea de diferentes tipologías y conectarse con creadores de contenido local, como fotógrafos, videógrafos y otros proveedores de contenido visible para crear marketing con contenidos de calidad para canales sociales.

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PAYCUI

UX, UI & Visual Design

App design from scratch (Android and iOS) for Paycui, a platform for payment, booking and management through the cell phones of the customers in the restaurants in which it operates.
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Diseño desde 0 de la App (Android y iOS) para Paycui, plataforma para de pago, de reserva y de gestión a través de los teléfonos móviles de los clientes en los restaurantes en los que opera.

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CENIT FINANCE

UX, UI, Visual Design & Visual Identity

Design from scratch of the logo and corporate identity, as well as the simulation software platform and dashboard for Cenit Finance, a company that helps decentralized finance protocols (DeFi) to control their market risks
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Diseño desde 0 del logotipo e identidad corporativa, así como de la plataforma y dashboard de software de simulación para Cenit Finance, empresa que ayuda a protocolos de finanzas descentralizadas (DeFi) a controlar sus riesgos de mercado. 

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UTTOPION

UX, UI & Visual Design

Design UX and UI and Visual design of the Uttopion (metaverse) for browser, iOS and Android
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Diseño UX y UI y diseño visual de la plataforma Uttopion (metaverso) para browser, iOS y Android

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THE BEEMINE LAB

UX

Development and design of the new UX (Base, Scope, Structure, Skeleton, Mockups) for The Beemine Lab, one of the first Spanish biotech companies to design products for health and well-being based on cannabis (CBD) with other natural principles like honey.
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Desarrollo y diseño de la nueva UX (Base, Scope, Estructura, Skeleton, Mockups) para The Beemine Lab, una de las primeras empresas biotecnológicas españolas que diseña productos para la salud y el bienestar a base de cannabis ( CBD ) con otros principios naturales como la miel.

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TAKATARI

Visual Identity

Design from scratch of the visual identity for Takatari, a technology company dedicated to linking individual waste collectors with the global recycled plastic market, using digital identities, blockchain and traceability tools to activate high value-added plastic credits.
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Diseño desde 0 de la identidad visual de Takatari, empresa tecnológica dedicada a la vinculación de los recolectores individuales de residuos con el mercado global de plástico reciclado, utilizando identidades digitales, blockchain y herramientas de trazabilidad para activar créditos de plástico de alto valor añadido.

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ALFANAR ENERGÍA

UI & Visual Design

UI and Visual Design of the Alfanar Energía website, a company dedicated mainly to the manufacture of electrical construction products and related engineering services and design engineering.
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UI y Diseño Visual del sitio web de Alfanar Energía, empresa dedicada principalmente a la fabricación productos de construcción eléctrica y servicios de ingeniería relacionados e ingeniería de diseño.

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ZÔDIO

UX, UI & Visual Design (e-commerce)

Design from scratch of the e-commerce Zôdio Deco.

As a reference: https://resources.malt.com/es/entreprises/success-story/zodio-malt/
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Diseño desde 0 del e-commerce de Zôdio Deco España S.L.

Como referencia: https://resources.malt.com/es/entreprises/success-story/zodio-malt/

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F. P. JOURNE “YTC”

UX, UI & Visual Design

Design from scratch of the website for the YTC (Young Talent Competition) for F. P. Journe, one of the most prestigious watchmakers brand worldwide.
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Diseño desde 0 del sitio web de la YTC (Competición de Jóvenes Talentos) para F. P. Journe, uno de los relojeros con mayor prestigio a nivel mundial.

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GRACE

UX, UI, Visual Design & Visual Identity

Design from scratch of the website and proposal for visual identity for Grace, 100% natural, artisanal premium nutrition for exceptional performance and well-being.
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Diseño desde 0 de la página web y propuesta de identidad visual para Grace, nutrición artesanal premium y 100% natural para un rendimiento y bienestar excepcionales.

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CHANGAS

UX, UI & Visual Design (iOS/Android App)

Design from scratch of the mobile application for Changas; the objective of the app is to connect people who need to do small tasks, either recurrently or sporadically, with users who are prepared to fulfill these services. Among the features designed for the app, it is worth mentioning the payment mechanism, the profile confirmation, the project bidding system, the review system, or the portfolio view, among many other aspects.
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Diseño desde 0 de la aplicación móvil para Changas; el objetivo de la misma es poner en contacto gente que necesita hacer pequeñas tareas, ya sea de manera tanto recurrente como esporádica, con usuarios que preparados para cumplir estos servicios. Entre las características diseñadas para la app, señalar a modo de ejemplo el mecanismo de pago, la confirmación de perfiles, el sistema de licitación de proyectos, el sistema de revisión, o la vista de portafolio, entre otros muchos aspectos.

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PINCH

UX, UI & Visual Design (iOS/Android Marketplace App)

Design from scratch of the “Pinch” marketplace, focused on toys and personalized learning experiences, based on filters of quality, sustainability and educational value.
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Diseño desde 0 del marketplace “Pinch”, centrado en juguetes y experiencias personalizadas de aprendizaje, fundamentado en filtros de calidad, sostenibilidad y valor educativo.

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AKASHA

UX, UI & Visual Design (iOS/Android App)

Design from scratch of the ERP (Enterprise Resource Planning) platform for Akasha, for different business areas.
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Diseño desde 0 de plataforma ERP (sistemas de planificación de recursos empresariales) destinada a distintas áreas de negocio.

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UBIME

UX, UI & Visual Design (iOS/Android App)

Design from scratch of the Ubime App, is a municipal aggregator of content and services, based on criteria of interest, location and timeliness.
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Diseño desde 0 de Ubime App, un agregador municipal de contenidos y servicios, en base a criterios de interés, ubicación y oportunidad.

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CARSONSALE

UX, UI & Visual Design (iOS/Android App)

Design from scratch of App design focused on the purchase and sale of vehicles.
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Diseño desde 0 de App centrada en la compra venta de vehículos.

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ALLTHINGS.ME (Obstgarten-App)

COLEGIO OFICIAL TRABAJO SOCIAL de LA RIOJA

Visual identity

The Official Social Work College from La Rioja (Spain) was looking for a new logo that fit its needs for a more contemporary and communicative brand.

The aim of the new logo is to achieve two objectives; on the one hand, it seeks to modernize the image of the school, bringing it closer to present times, and on the other hand it’s intention is to explicitly and clearly represent the values of social work.

To do this, I started from scratch at the conceptual level and all basic elements in the logo were rethought: form, colors and shadows.

Fundamentally the isotype is composed of two identical figures; the idea behind that is to humanize the concept and make an approximation of the positions related to social work and of the citizens who use it possible.

The figure closest to the viewer represents the Social Work, its workers. In addition, it includes the colors of the flag of La Rioja. In front of this figure we have what could be the shadow of the first, but by deliberately moving it away from one another it appears as a new figure by itself; it represents the people that social work helps. The figures have a position of approach, of embracing each other, and it is this action that determines the meaning of the logo: moving away from other concepts such as charity or beneficence, the attitudes of the figures transmit more the delivery of help in a friendly manner, like equals. In this way, it helps to configure the idea to perceive the College as a friend more than a "cold" institution.

Related to stylistic aspects, the color base of black and grey was selected for purposes of saving and ease of use in black and white, losing in this last case only the representative colors of the flag of La Rioja (which are in color). 

MARSJOBS

Visual identity

Marsjobs, a startup based in Berlin with a vision to impact the jobs ecosystem, needed a logo and corporate branding to visually represent them as high quality and professional.

The first step was to really understand the company's vision. Once done, the first challenge was clear: how to visually relate Mars and Jobs within one element. The result needed to be attractive, simple and memorable. After careful deliberation, the solution was to integrate a representation of Mars and Earth in a single message, referring to the people, the aspirants to the works:

Mars = Companies, Earth = People

The reason was to be able to put on the same plane concepts such as Mars, jobs and people, which are not linked. I needed to convert the concepts to the same "language" that, in this case, would be celestial bodies. In this way, the logo message could be coherent and transversal, becoming an "everything".

The company itself already includes Mars, and the reason for choosing Earth to represent the people is quite obvious. An interesting parallelism is also made with the understanding that the search for work is usually associated with feelings of emotion, adventure and novelty, which are similar to what the concept of Mars has traditionally evoked in the human being.

The intersection of both concepts represents both sides of the equation: people that look for jobs and companies that are offering them. Thus giving rightful meaning to the concept of Marsjobs.

MRO SUPPLY

UX, UI

MROsupply.com is the e-commerce extension of Mechanical Drives and Belting, established in 1898 in Los Angeles (yes, 1898, not 1998). They have over 700k parts available and clients like Coca-Cola, Whole Foods and Space X.

My work, as a Proudsugar member, was the redesign of (among other elements): the shopping cart, the product page, the checkout and the registration process. The effort focused on the improvement of the UX, the generation of trust and the ease of purchase from the user, more than any changes in the the visual design.

Next are the old and new versions comparison:

Also created from scratch was was the design of a new platform for MRO Supply, an inventory management system.

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PRAXIS

Visual identity

Praxis is a multidisciplinary social cabinet, from the perspective of social work and clinical psychology, and has extensive experience in the management of social resources, people and institutions.

They needed a visual identity, including among other elements, the logo, the stationery, signs or brochures.

PELICAN BAZAAR

UX, UI & Visual Design

Pelican Bazaar, a brazilian e-commerce focused on premium products. The goal was to create a perfect blend between visual communication, product marketing and technology. The outcome: a page that presents a solid and coherent brand that communicates trust and quality.

DR. DOBIAS

UX, UI & Visual Design

Peter Dobias is a holistic veterinarian with more than 20 years experience. His online business focuses on providing content around prevention and diagnosis for animal diseases, especially dogs. 

The goal was to increase conversions along the sales funnel. Especially click-through rates from the shopping cart to the checkout page.

The work done, as part of Proudsugar, with UX and visual design increased conversions from the shopping cart to the checkout page by 30%.

SITEDOVE

UI & Visual Design

SiteDove is the complete website health monitoring solution, which prevents, diagnoses, and repairs websites from critical health risks that are deadly to them, as well as income and reputation.

Sitedove needed to gain more trust, to be in line with the service they sell. When it comes to security, users needed to understand exactly what are the dangers coming from the core problem and how Sitedove addresses them in a solid way. The client needed clear focus on clarity, and trustworthiness.

So, a solid one-page sales point was created, where the order of items and content information is directed towards the user to eliminate barriers and doubts when it comes to assigning value to the product.

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