THE CHALLENGE

Padrino is a free and open-source web framework, and they were looking for a new logo and image that would match the outstanding quality of this exciting and versatile framework.

THE WORK

My work for Padrino was the creation of the new logo, from the idea and conceptualization to the execution.

THE OUTCOME

In the conceptualization and execution of the Padrino logo the driving force was primarily "elegance”.  Allusion to this concept is made in the definition found in the same Padrino website. 

From that starting point, there were 3 factors that shaped the style and shape of this logo. In the first place, the setting and context of Mario Puzo's work, as well as Francis Ford Coppola's film, evoked in the wedding scene right at the beginning of the story; secondly, to evoke the wedding that features Art Deco style, alluding to the younger years of Vito Corleone (1920-1940), and generally characteristic of the era and modus vivendi to which reference is made. Finally, the relationship of the Godfather platform with the Ruby language had to be shown in one way or another; the solution was the use of a triangular shape, evoking the shape of a ruby (see below)

So the outcome is a logo that collects the essence and the spirit of the topic, and represents perfectly the slogan of Padrino: "The Elegant Ruby Web Framework".